What is a VSL?

A VSL (Video Sales Letter) is a powerful type of video designed to sell a service or product, where every second counts. The presentation, rhythm, visuals, and sound all work together to capture attention and persuade the viewer to take action.

Our client Sarah Refai approached us to create a unique, high-impact VSL that truly reflects her brand and connects with her audience. The challenge? We had only five working days to bring the entire project to life.

VSLs are already challenging to produce since there are almost no clear references online, and this project came without a fixed visual direction. But we made sure to fully understand what emotion Sarah wanted her viewers to feel throughout the video.

From scriptwriting that matched the visuals perfectly, to shooting, styling, prop selection, editing, color grading, and sound design, our team managed every step of production with precision and creativity, ensuring the final result met the highest standards.

It was a demanding project, but we enjoyed every second of the process.
Check out the behind-the-scenes to see how much effort and transformation went into designing each frame.

Because we truly believe:
There’s no such thing as a perfect frame. Every perfect frame is designed, not by chance.